The advent of the internet brings a significant shift in the leadership concept in modern democracies. With a big disillusion for the regular parties and politicians, the engagement of the electors and of the possible political followers and activists are more and more related to the social media parameters rather than the political contents that a certain leader can push. To make a point, the ideological battle is not ended, but regarding a smaller part of the audience than the majority which is nowadays is less guided by the commitment to a particular idea or party. Most people look at the