There is a continuous cycle between emotions and memory which continues to form and shape future beliefs, perceptions, and actions. By understanding this cycle at a deeper level, it provides the opportunity to understand how citizens are always drawing upon memories and the emotions which ground the memory to shape present and future interactions. Through understanding this cycle and the longevity of meaning to which memories play, members of Civil Society can be better informed on how their actions now are creating the memories which will set the agenda for years to come with citizens. To understand this cycle, it