The age-old social punishment of public shaming has re-emerged as an internet phenomenon in recent years. Just as fake news is not new, but a digital reiteration of an old phenomenon, cancel culture is a new method of public shaming and ostracisation. Cancel-culture refers to the practice of calling out, boycotting and shunning an individual for their behaviour. Call-out culture has risen particularly since the global #MeToo movement. Celebrities, in particular, are called out for inappropriate language use or behaviour, even from years before, prior to them being in the spotlight. Cancel culture is mob-driven and definitely amounts to mass-scale