The industry of Public Relations (PR) has a huge impact on how businesses, organizations and individuals communicate. Either through human capital or high-throughput technology, PR companies work towards better understanding their clients’ audiences so that they can be properly engaged to achieve specific business objectives (1). However, the ethical boundaries can usually become very narrow when dealing with sensitive matters such as economical and political affairs. That’s what happened with Bell Pottinger. Bell Pottinger was a British PR multinational, reputation management, and marketing company headquartered in London, United Kingdom. It was founded in 1998 by Lord Tim Bell, one of