All of these are just big words and it might sound like we are just making a salad and the whole thing is simply implies irrelevant, weak language or poor knowledge… What we encounter recently for the last I do not know “number” of years (or forever) is simply PR on all levels… rarely we are having media to inform. Simply we are in a constant and in an endless process of shaping our opinions and without feeling it because the audience is easily programmed. Media is biased! This is what is generally believed to be the case and a